The brand logo came from the mixing of two main elements, cocktail and hamburger which are collocated in the middle creating an unique recognisable element, making a Divine rapresantation. There are some other references such as the symbol of the spades, a tribute to the previous venue and a recall to the iron crown symbol of Monza, location of the bussiness. The corporate identity is perfectly integrated with the architecture and design of the restaurant, generating a series of unique and unmistakable reference points.